When people hear “bespoke”, they often think it just means cutting something to size.
In reality, most bespoke projects start much earlier than that - at the point where a customer is still working out what they actually need.
That’s where we spend a lot of our time: helping customers design, test and refine products before anything is made, then manufacturing and shipping in a way that fits their process.
Here’s what that usually looks like in practice.
1. Design: starting with the application, not the product
Most enquiries don’t arrive with a perfect drawing and material spec.
They start with questions like:
- “Will this hold strong enough?”
- “Can this survive outdoors?”
- “We need it to flex around a curve - is that possible?”
Our team works through:
- Material choice (magnetic vs ferrous, rubber vs rigid, adhesive options)
- Strength requirements
- Environmental factors (heat, moisture, chemicals, UV)
- How the product will actually be used and fitted
For more complex projects, this can also include CAD design and prototyping, particularly for engineered magnet assemblies or extrusion profiles.
The aim is simple: make sure what gets made will actually work in the real world - not just on paper.
2. Planning & engineering: depending on what’s being made
What happens next depends on the type of product.
If it’s something like a magnetic separator or an engineered assembly, the project will move into a full engineering stage. That can include:
· CAD design
· Performance requirements
· Tolerances and safety factors
· Testing and validation where needed
This is about making sure the product performs exactly as required in a working environment, not just that it can be manufactured.
For other projects - such as sheet conversion or bespoke extrusion - the focus is more on:
· Selecting the right materials and compounds
· Tooling and production methods
· How the product will be supplied (lengths, reels, sheets, kits, etc.)
In both cases, the aim is the same: to make sure the final product is practical to produce, consistent in quality, and suited to how the customer will actually use it.
3. Creating: conversion, extrusion and engineered assemblies
This is where most people think “bespoke” starts - but really it’s just one part of the process.
Depending on the project, this might involve:
Magnetic & ferrous sheet conversion
- Slitting
- Guillotining
- Kiss-cutting
- Laminating
- Applying adhesives
- Producing parts on reels or sheets for automated processes
Bespoke extrusion
- Custom tooling
- Tailored profiles
- Different magnetic strengths
Engineered magnet assemblies
- Multiple components built into a single functional part
- Designed for specific performance, not just holding force
Because these processes are handled in-house, changes and refinements can usually be made quickly if something needs adjusting.
4. Finishing, packing and shipping: fitting your supply chain
For many customers, how a product arrives is just as important as how it’s made.
We regularly supply products:
- Individually packed
- On reels
- In kits
- Labelled to customer part numbers
- Ready for immediate use on production lines
This reduces handling, speeds up assembly, and avoids extra work at the customer’s end.
With large stock holdings and regular production schedules, we can also support:
- Call-off orders
- Short lead times
- Repeat supply for ongoing projects
It’s not about “custom”, it’s about fit for purpose
Bespoke isn’t about making something different for the sake of it.
It’s about making sure the product:
- Does what it needs to do
- Fits into your process
- Can be supplied reliably over time
Whether that’s a converted sheet product, a new extrusion profile or an engineered assembly, the goal is always the same - make it work properly in your application.
If you’ve got a project that doesn’t quite fit off-the-shelf materials, that’s usually where we’re most useful.